Collectibles · 2017
Things we were obsessed with.
Until we weren't.
Tazos in your pencil box. An Orkut testimonial from a friend. That one joke the group chat wouldn’t let go of. Come revisit the little things that once felt like everything.
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Things we were obsessed with. Until we weren't.
Apps · 2021
Clubhouse: anyone got an invite?
Clubhouse made an app invitation worth asking around for in 2021. Inside, Indian hosts were reading newspapers, making music and trying to keep people coming back.
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Meme moments · May 2019
JCB Ki Khudai: there goes the afternoon.
Internet rituals · 2020 lockdown
Dalgona coffee: the drink came with homework.
Apps · 2017–2018
Sarahah: one link, far too many suspects.
Collectibles · Late 1990s–2000s
Tazos: the chips were just the packaging.
Meme moments · October–November 2023
Just Looking Like a Wow: the suit had a very good salesperson.
Why Bukhaar existsOnce a fever.
Once a fever.
Now a footnote.
Sometimes all it takes is an old app icon or a half-remembered joke to bring a whole time in your life back. We’re keeping a little record of India’s passing obsessions, and the stories behind them.
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