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The archive / Internet mix
The web’s stranger chapters.
From joining a challenge to repeating a joke: explore the rituals and meme moments that made an ordinary feed a peculiar place.
16 stories to exploreInternet mix
Showing 1–12 of 16
Internet rituals · 2020 lockdown
Dalgona coffee: the drink came with homework.
Dalgona coffee gave the 2020 lockdown an achievable kitchen project and a very photogenic glass. In India, the whisking was familiar even when the name was new.
Meme moments · May 2019
JCB Ki Khudai: there goes the afternoon.
In May 2019, watching a JCB dig became a meme. The jokes involved enormous crowds, abandoned plans and a surprisingly hard-to-pin-down beginning.
Meme moments · October–November 2023
Just Looking Like a Wow: the suit had a very good salesperson.
Delhi boutique owner Jasmeen Kaur was selling clothes before her enthusiastic compliment became a 2023 catchphrase. The colours in her sales videos were part of the pleasure too.
Meme moments · 2021–2022; wider reel wave in 2022
Kacha Badam: the song was selling something.
Bhuban Badyakar made Kacha Badam to sell peanuts in Birbhum. The 2022 reel wave spread his voice much faster than it settled questions about credit and income.
Internet rituals · Late 2016
The Mannequin Challenge: don’t move, the camera’s coming.
Late in 2016, groups froze while a camera toured the scene. Indian versions included Be YouNick’s demonetisation take and Priyanka Chopra’s team holding still.
Meme moments · February 2021
Pawri Ho Rahi Hai: they had stopped for food.
Dananeer Mobeen’s roadside clip became a February 2021 cross-border joke. Her account of the outing is as ordinary as the announcement was memorable.
Meme moments · May 2025
Vishal Mega Mart guard memes: the real guards saw them too.
In May 2025, memes turned a Vishal Mega Mart security job into an imagined elite career. Reports from actual guards add something the fictional rank lists could not.
Internet rituals · March–April 2025
AI Ghibli portraits: that’s your cat in the picture.
In March 2025, people turned photos and memes into Ghibli-like images. Recognisable faces made the results appealing; the borrowed look brought questions about artists and credit.
Meme moments · July–August 2020
Binod: that was the entire comment.
In 2020, Slayy Point highlighted a YouTube comment containing only a name. People began repeating Binod elsewhere, leaving newcomers with one very reasonable question.
Internet rituals · 2016
Bottle flipping: it only has to land once.
Mike Senatore’s 2016 talent-show landing gave an ordinary bottle a crowd-pleasing moment. Indian attempts followed, and his own story went beyond the clip.
Internet rituals · 2014
The Ice Bucket Challenge: who nominated you?
The 2014 Ice Bucket Challenge travelled through nominations, including Indian celebrity friendships. Behind the familiar splash was an ALS awareness and fundraising campaign.
Meme moments · Late 2023
Moye Moye: you know the bit that comes next.
Teya Dora’s Džanum became a comic cue in South Asian reels in late 2023. The familiar meme name was a mishearing of a much sadder song.