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The archive / Collectibles
Things we suddenly wanted to own
The toys, treats and tiny objects that became much bigger than their size.
5 stories to exploreCollectibles
Showing 1–5 of 5
Collectibles · 2017
Fidget spinners: can you do it on one finger?
In 2017, fidget spinners reached Indian traffic junctions, toy shops and school-gate checks. A simple spinning toy acquired tricks, arguments and a grander sales pitch.
Collectibles · Late 1990s–2000s
Tazos: the chips were just the packaging.
A Parker pen traded for a snack-packet disc: Tazos inspired some serious negotiations in 1999. The missing designs could matter much more than the chips.
Collectibles · 2024–2025
Dubai chocolate: break it open first.
A pistachio-filled chocolate bar became irresistible viewing before many people tasted it. The FIX original helped inspire kunafa-chocolate versions in India and beyond.
Collectibles · 2025
Labubu: a small monster to take everywhere.
Labubu reached Pune shops and Indian bags during its 2025 wave. Buyer interviews reveal affection for the toothy collectible alongside blind-box suspense and copies.
Collectibles · 2000s, especially 2005 onward
Beyblade: choosing a top was serious business.
Beyblade reached Indian television and toy shelves in 2005. A spinning top now came with a launcher, a rival and a cartoon’s worth of reasons to care.