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The archive / Meme moments
Meme moments, remembered
Indian and cross-border jokes, sounds and phrases, with the people behind them put back in the picture.
10 stories to exploreMeme moments
Showing 1–10 of 10
Meme moments · May 2019
JCB Ki Khudai: there goes the afternoon.
In May 2019, watching a JCB dig became a meme. The jokes involved enormous crowds, abandoned plans and a surprisingly hard-to-pin-down beginning.
Meme moments · October–November 2023
Just Looking Like a Wow: the suit had a very good salesperson.
Delhi boutique owner Jasmeen Kaur was selling clothes before her enthusiastic compliment became a 2023 catchphrase. The colours in her sales videos were part of the pleasure too.
Meme moments · 2021–2022; wider reel wave in 2022
Kacha Badam: the song was selling something.
Bhuban Badyakar made Kacha Badam to sell peanuts in Birbhum. The 2022 reel wave spread his voice much faster than it settled questions about credit and income.
Meme moments · February 2021
Pawri Ho Rahi Hai: they had stopped for food.
Dananeer Mobeen’s roadside clip became a February 2021 cross-border joke. Her account of the outing is as ordinary as the announcement was memorable.
Meme moments · May 2025
Vishal Mega Mart guard memes: the real guards saw them too.
In May 2025, memes turned a Vishal Mega Mart security job into an imagined elite career. Reports from actual guards add something the fictional rank lists could not.
Meme moments · July–August 2020
Binod: that was the entire comment.
In 2020, Slayy Point highlighted a YouTube comment containing only a name. People began repeating Binod elsewhere, leaving newcomers with one very reasonable question.
Meme moments · Late 2023
Moye Moye: you know the bit that comes next.
Teya Dora’s Džanum became a comic cue in South Asian reels in late 2023. The familiar meme name was a mishearing of a much sadder song.
Meme moments · August 2020
Rasode Mein Kaun Tha: the question was worth replaying.
Yashraj Mukhate had never watched Saath Nibhaana Saathiya regularly. A circulating scene and Rupal Patel’s delivery gave him the material for a 2020 musical remix.
Meme moments · Late 2023 origin; Indian search visibility in 2024
Orange Peel Theory: a small favour, with an audience.
A late-2023 TikTok trend made peeling an orange an example of care. Indian search interest followed in 2024, as a simple favour acquired rather more interpretation.
Meme moments · 2025, with earlier song and clip circulation
Six-seven: saying it again may not help.
Skrilla’s song and basketball videos helped spread six-seven in 2025. Indian searches followed a reference whose recognisable delivery was easier to explain than its meaning.