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The archive
Find your next rabbit hole.
The apps, objects, rituals and inside jokes that had their moment. Pick a collection, revisit a decade, or follow a story somewhere unexpected.
30 stories to exploreAll stories
Showing 25–30 of 30
Meme moments · August 2020
Rasode Mein Kaun Tha: the question was worth replaying.
Yashraj Mukhate had never watched Saath Nibhaana Saathiya regularly. A circulating scene and Rupal Patel’s delivery gave him the material for a 2020 musical remix.
Apps · 2022
Wordle: don’t tell me the answer yet.
In 2022, Wordle made coloured squares into a daily conversation. You could share how badly the guessing went without spoiling the five-letter answer.
Collectibles · 2000s, especially 2005 onward
Beyblade: choosing a top was serious business.
Beyblade reached Indian television and toy shelves in 2005. A spinning top now came with a launcher, a rival and a cartoon’s worth of reasons to care.
Internet rituals · September 2025
Nano Banana: the saree portrait came with instructions.
September 2025’s Nano Banana saree trend paired familiar faces with retro lighting and film-like portraits. Indian users gave an image tool a very specific makeover to attempt.
Meme moments · Late 2023 origin; Indian search visibility in 2024
Orange Peel Theory: a small favour, with an audience.
A late-2023 TikTok trend made peeling an orange an example of care. Indian search interest followed in 2024, as a simple favour acquired rather more interpretation.
Meme moments · 2025, with earlier song and clip circulation
Six-seven: saying it again may not help.
Skrilla’s song and basketball videos helped spread six-seven in 2025. Indian searches followed a reference whose recognisable delivery was easier to explain than its meaning.